As if by miracle, a soggy fortnight saw a break in the clouds long enough for the LA-based brand Brain Dead to pull off a smashing, super vibed out event with partners Adidas, LVBL, Solinco and The Second Serve, as they launched the first iteration of their “Unstructured” Stan Smith sneaker, which was available exclusively at the event—held at the Cumberland Lawn Tennis Club—and Dover Street Market, London.

While winking at future collaborations with Adidas and offering a peek into their latest tennis drop, the Brain Dead x Adidas Tennis Jam also brought LA’s LVBL culture and format to the courts of London for the first time.  Along with private coaching from popular UK YouTube tennis instructor, The Tennis Mentor, players and spectators alike were treated to a rare, revelatory tennis event which showed how the game combined with community, music, and authentic culture can grow the sport in unprecedented ways.