The speculation is over. Frances Tiafoe and Lululemon have announced their partnership ahead of the 2025 Australian Open, with the popular American planning to wear a vivid “passionate pink” shirt-and-short combination from the Vancouver-based brand.

With an expired Nike sponsorship deal, Tiafoe has signed to Lululemon, giving the brand another high-profile ambassador in tennis, a sport the brand continually embraces.

Tiafoe will wear a custom-made version of the brand’s Metal Vent Tech Tee and pair it with a Pace Breaker Short for the tournament. Both will be in pink. He’ll also have a custom Sojourn Windbreaker Jacket with a tennis-court graphic on the back linking to his hometown region of Washington, D.C., Maryland and Virginia with the words “DMV Made.” The graphic will incorporate the coordinates of where he grew up playing tennis in College Park, Md.

Beyond the Australian Open, expect Tiafoe to collaborate with Lululemon on products and have a key role in what he wears on the court. “I’m excited to work with a brand that allows me to express myself and look forward to being part of the creative process both on and off the court,” Tiafoe says.

The world No. 17 will pair his Lululemon apparel with K-Swiss Ultrashot 4 shoes for the Australian Open as he decides which brand’s shoes he will wear in 2025. Lululemon does not produce tennis sneakers.

Lululemon entered tennis in 2022 by signing Canadian Leylah Fernandez and has continued to add tennis-specific products. Lululemon’s tennis lineup includes Fernandez and 20-year-old American Ethan Quinn. Tiafoe now gives Lululemon an eye-catching addition in the sport. And the pink help makes that pop.