The CG2 Is Here
Coco Gauff reveals the second iteration signatureNew Balance shoe.
Coco Gauff reveals the second iteration signature New Balance shoe.
By Tim NewcombAugust 20, 2024
Images courtesy of New Balance
Images courtesy of New Balance
New Balance is back with an update of Coco Gauff’s signature tennis shoe. Roughly two years removed from the launch of the first iteration, Gauff, the defending US Open champion, will take the court in Queens with a New York City-inspired launch colorway of the all-new Coco CG2.
In what the brand calls an evolution—not a revolution—of the technology-rich on-court model, the CG2 debuts with a familiar mid-cut height (albeit with a tweaked collar meant to improve comfort and stability) and the same carbon fiber shank underfoot paired with full-length FuelCell foam.
From a design perspective, the CG2 borrows inspiration from Gauff’s favorite New Balance lifestyle model, the 550, with the opportunity for bolder color blocking and material switch-outs on the upper. The carbon fiber takes a more noticeable role, now visible in the midfoot and not just underfoot.
The special Coco-only details include the “CG” initials—shared by all five members of Coco’s family—etched in the toe rubber and again in an abstract way underfoot. The shoe features a tennis ball on the tongue and on the left heel pull, and the right heel pull shows the wordmark “two.” Playing up the “two” even more, New Balance says that the numeral is considered the “most feminine number” and represents power and grace, so the brand added those words—”power” on the left shoe and “grace” on the right—behind the woven tags.
The launch colorway, releasing Aug. 21, comes inspired by New York City, the site of Gauff’s first major victory, and has color nods to the Statue of Liberty and New York’s bright lights. There will be a special-edition City Suedes version available Aug. 23 and 24 only at the brand’s Coco pop-up in NYC, which were inspired by Coco’s dad’s love of urban boots—think tan-brown with steel rivets and a suede upper. A third colorway releases in September, with plenty more planned for 2025.
Follow Tim Newcomb’s tennis gear coverage on Instagram at Felt Alley Tennis.
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