Wilson’s premier head-to-toe athlete, Marta Kostyuk, has been sporting a version of an on-court tennis shoe she’s helped design since the 2024 U.S. Open. She even wore a player-edition colorway for the 2025 Australian Open. Now Wilson is preparing the retail release of the women’s-specific Intrigue this month.

“Focusing on a women’s-specific design was our main goal from the very beginning,” Tate Kuerbis, Wilson senior director of footwear design, tells me about the project. “To do this correctly, we started working immediately with our head-to-toe athlete Marta Kostyuk.”

Kostyuk helped lead the design from every step, giving the Intrigue a narrower heel and more generous forefoot fit needed for a female player. Designers also added additional comfort underfoot from the start. The Intrigue features three new technologies for Wilson, including an engineered mesh upper, a lacing system meant to allow customization, and a thicker sockliner focused on cushioning.

The new Intrigue lineup will feature a Tour, Pro, and Lite version, each with differing price points. Kuerbis says the Lite may double as both a casual performance and off-the-court style. Kuerbis calls the aesthetics of the Intrigue lineup clean, modern, and simple. His goal was to create “iconic and timeless designs that can stand the test of time, especially for a legacy company such as Wilson.”

The Intrigue name ties back to a line of women’s-focused tennis products Wilson launched in 1992. That 30-plus-year-old lineup even included a shoe. So, even while the new Kostyuk-led lineup may borrow a name from the ’90s, everything else about the Intrigue comes fresh for 2025.